Cheers: Celebrating Our 20 Millionth Butterbeer Sold


Ric Florell     Ric Florell October 18, 2018

In 2010, our guests took their first sips of Butterbeer when The Wizarding World of Harry Potter – Hogsmeade opened at Universal Orlando Resort. Today, eight years later, I am excited to share that we have officially sold our 20 millionth Butterbeer in Orlando!

Butterbeer in The Wizarding World of Harry Potter

Creating Butterbeer was truly a labor of love. Our culinary team worked tirelessly to ensure that Butterbeer was completely authentic to the Wizarding World. It has quickly grown into a “rite-of-passage” for all witches, wizards and Muggles who visit The Wizarding World of Harry Potter.

Seeing the popularity and success of this beverage has been an amazing experience. But the real magic starts when we see the reaction on our guests’ faces when they try Butterbeer for the first (or 20 millionth) time. When our guests don their frothy mustache and a smile, it’s truly the sweetest treat.

Butterbeer from The Wizarding World of Harry Potter

And throughout the years, we’ve created additional delicious treats celebrating the beloved Butterbeer flavor. Along with our original cold and frozen varieties, there’s also Butterbeer soft-served ice cream, fudge, potted cream and the seasonal Hot Butterbeer.

Any way you want it, Butterbeer is the perfect treat for wizards, witches and Muggles alike. But you don’t have to take my word for it. Here are some of our fans’ favorite Butterbeer memories in The Wizarding World of Harry Potter at Universal Orlando:

“My favorite Butterbeer experience was my first one in 2013! I was celebrating my 27th birthday & my first Wizarding World visit during a Universal Orlando vacation. Now I live in Florida, & as a passholder, I get to enjoy Butterbeer every time I visit, but my first one will always be memorable & meaningful.” – Nikki S.

Celebrating 20 Million Butterbeers with Fans

“Stepping out of Three Broomsticks with Hot Butterbeers on a rare chilly day around Christmas with my family and friends. Right as we walked out, the music started playing and it gave the feeling of being in the books/movies.” – Alex R.

“After our first trip to Universal Orlando, my sister posted that she may need a “Butterbeer Support Group” when she got home. There isn’t a variety that doesn’t like and trust she has tried everything Butterbeer. Her favorite is the Hot Butterbeer!” – Casey A.

“On a chilly, windy day last December, we drove 2 hours, just for a hot Butterbeer. It was worth every mile!” – Janet S.

Celebrating 20 Million Butterbeers with Fan Testimonials

“I probably have bought 1/3 of that 20 million! Butterbeer is life!!!” – Lucas C.

“I got a Butterbeer after getting matching ‘Always’ tattoos with my best friend. We literally went from the tattoo shop to Islands of Adventure. One of the best memories ever.” – Tara H.

Celebrating 20 Million Butterbeers with Universal Fans

“My favorite moment would have to be the first time having one and watching my husband get a brain freeze from drinking it so fast!” – Heather W.

20 Million Butterbeers Sold in The Wizarding World of Harry Potter

To all the fans of Butterbeer near and far, thank you for being a part of this journey. Cheers to the many more Butterbeer mustaches and smiles to come!