by Steven Miller, Communications Manager
World of Disney stores at Downtown Disney District in California and Disney Springs in Florida are being transformed into distinctly Disney retail environments that are contemporary, immersive and fun places to shop. In addition to improved store layouts, these flagship locations embrace new design elements that draw upon Disney’s rich history of storytelling.
The reimagined stores are designed to inspire guests with an unmatched selection of new products and will help them discover treasured souvenirs that quickly become tangible memories of their Disney vacations.
For an opening this big, the Disney Parks Merchandise team has curated a stellar line up of products.
A new vintage-inspired collection features the one and only Mickey Mouse from 1950s television series, “The Mickey Mouse Club.”
“We’ve taken a beloved part of Disney history that Guests have enjoyed watching since 1955 and designed fashionable and fun apparel for today’s family,” said Laura Caszatt, Merchandise Manager with Disney Parks Merchandise.
The classic-yet-modern collection offers something for everyone, from eye-catching apparel to Mouse-themed accessories. T-shirts and varsity jackets are emblazoned with the “leader of the club.” Hats, headbands and handbags will make outfits as welcome as can be, especially for those in party-prep mode for the upcoming 90th celebration of Mickey Mouse next month.
November also marks the return of the holidays at Disney Parks, where guests can celebrate with captivating décor, delicious treats, and, of course, merchandise. The World of Disney stores in California and Florida will be the first shops this year to offer the Disney Parks Holiday collection.
Familiar favorites such as playful headwear, accessories and even “ugly” sweaters will join new products that place guests right into the spirit while visiting Disney Parks.
For home entertaining, new dinnerware, including serving dishes, dinner plates and bowls, will make a splash during holiday meals.
“The designs are festive yet practical,” explained Roger Dressen, Merchandise Product Developer for Seasonal Merchandise at Disney Parks. “We chose neutral colors so they can be easily incorporated into guests’ existing dinnerware collections.”
These products and much more await guests visiting the World of Disney when the shops officially reopen October 26 in Downtown Disney District at Disneyland Resort and October 27 in Disney Springs at Walt Disney World Resort.